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Beatlemania begins -
Sunday Night At The London Palladium
Sunday 16 October 1963

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Although The Beatles' popularity had been growing steadily and to increasingly frantic heights throughout 1963, their appearance at the London Palladium on Sunday 13 October catapulted into the attentions of the mainstream media, who coined the term 'Beatlemania' to describe the scenes of screaming fans.

Sunday Night At The London Palladium was a variety entertainment programme that regularly drew huge British TV audiences of up to 15 million people. Having been given the tickets, Brenda went with Malcolm to the theatre being completely unaware that the Beatles were in the show. When they arrived they wondered why the large crown of young girls were outside but soon found out. As it happened, neither of them were fans of the Beatles.

The Beatles appeared briefly at the beginning of the show, before compère Bruce Forsythe told the audience, "If you want to see them again they'll be back in 42 minutes." And indeed they were, however, the anticipation of the audience led them to call out throughout the performances of the preceding artists making it quite unpleasant for them. The Beatles topped the bill that night, closing the hour-long show. They began with From Me To You, followed by I'll Get You, which was introduced by Paul McCartney with some jovial interjections from John Lennon.

Their most recent hit, She Loves You, was next, announced collectively by Lennon, McCartney and George Harrison. Then came the finale. Paul McCartney attempted to announce it, but was drowned out by the screams from the frenzied audience. Lennon told them to "shut up", a gesture which was applauded by the older members in the audience. McCartney then asked them all to clap and stamp their feet, and they began Twist And Shout.

The Beatles' appearance featured on the ITN news, complete with footage from the group's dressing room. The following day, meanwhile, newspaper reporters wrote breathless front-page stories about the screaming fans. The group's status as a new phenomenon was confirmed, with Beatlemania dominating the airwaves and press for years to come.